Comparison Shopping Engines have become an industry standard for e-merchants who want to drive the most traffic to their e-commerce store. Both start ups and established companies are using shopping search engines to generate new orders. Advertising with shopping search engines is essential to acquire customers and give your store the visibility it needs to compete in e-commerce.
Comparison Shopping Engines typically fall into two different price structures, either Cost Per Click or Cost Per Action. Cost Per Click shopping engines charge you for every landing, while Cost Per Action charge you only when an order was placed. If you are new to the world of search engine advertising or working with a limited budget, FeedPerfect offers two Free engines where you can sell your products. Google Product Search and TheFind are both free to merchants for product submission. FeedPerfect also offers several Cost Per Action engines like Bing Cashback and buySAFE Bonded Shopping Network. You can start small and scale up as the results pay off, no need to have a big budget to see results.
If your store is more established, you probably already realize the value of visibility that comes from advertising on the big engines like Shopzilla, Shopping.com, PriceGrabber, Amazon Product Ads and Yahoo! Shopping. These engines are the larger Pay Per Click, or Cost Per Click venues and they can provide revenue as well as valuable brand exposure for your store. To be successful in this arena, you need a few key pieces FeedPerfect can provide. First, you can easily map products once for each engine's specific format and category structure. Second, see the trends on the tracked orders to help adjust your feeds quickly and optimize your spending.
Whether you decide to use Cost Per Action or Cost Per Click engines, or perhaps both, FeedPerfect is designed to make product feeds easier. FeedPerfect allows you to import your products automatically from Yahoo! or Storehost stores, or upload product data from any .csv file. Map your products to the categories and set a schedule to feed the engine. Once your products are in the engines view performance estimates along with a viewable winners and losers dashboard. See what products need work, optimize them, or simply exclude them from certain engines.
An all in one web based application, FeedPerfect allows you to feed and manage your products from one source saving you time and labor. Whether just entering the world of Comparison Shopping Engines, or a grizzled veteran, FeedPerfect can help make your job easier and let you focus on getting a return on your advertising dollars. With a free 14 day trial, what do you have to lose?